Since one of the biggest fights in combat sports history is coming in a few days (August 26, 2017) (Mayweather vs McGregor) I decided to use the opportunity and to share the 4 life lessons I learned from studying Conor McGregor for the last 2 years.
I’ve started paying closer attention and to really study McGregor after the day he won a spectacular fight against Jose Aldo (December 12, 2015) Ever since then I have learned so much about, persona building, branding, charisma and influence that I decided to share with you what I have learned so far.
Note – I’m writing this post before the Mayweather fight and I’m not going to make any predictions, so if I mention the fight in the post, I will keep my opinions to myself and be as neutral as possible regarding the outcome.
Who is Conor McGregor?
Born 14 July 1988 Conor Anthony McGregor is an Irish professional mixed martial artist and professional boxer who is currently signed to the Ultimate Fighting Championship (UFC). He is the reigning UFC Lightweight Champion, and former UFC Featherweight Champion. During his mixed martial arts (MMA) career, McGregor has competed as a featherweight, lightweight, and welterweight.
Let’s have a look now at the 4 main life lessons I have learned from Conor McGregor, I will share my perspective with some call to action and advice, so you can have something helpful and practical when you finish reading.
The first thing that makes an impact on me when I listen to Conor’s interviews is the believe in himself and he’s visualisation. There is an interview of he’s just as he starts he’s MMA career (young, no beard) and he says that one day he will be in the UFC and he will be a star. He claims that he’s mindset is bulletproof and that he’s obsessed with fighting and being the best. And he’s actions and career back those claims up. Visualisation is a key part of success. Believe in one self is absolutely necessary for any type of success in life. Doesn’t matter what field you’re in. If you don’t believe in yourself no one else will.
There are a lot of people who believe in themselves and visualise, but they keep it private and don’t share it with anybody. Conor does the opposite, he let’s the whole world know how confident he is and it works for him.
I’ve started to realise more and more for the past couple of years that all comes down to self-believe and confidence, not only for the business world but the personal life as well.
2. Be a high quality content provider / entertain the masses
He is a great fighter inside the octagon, no doubt about that. But one thing that he’s equally good at is creating content outside the octagon. Many MMA fighters don’t have the popularity (outside the fans of fighting and MMA) because they don’t know how to build a persona or how to create viral content. He knows that in order to become as equally successful outside the octagon he needs to make he’s name known to the casual fans and the non sports fan’s. He is everywhere, TV, YouTube, Clothing, Instagram and Billboards. And most importantly he knows how to create content. I don’t think that he has a huge mastermind PR team behind him. Most of the ideas he comes up himself.
If you go on to is YouTube channel (The Mac Life) or Instagram (thenotoriousmma) you will see how measured yet crazy and exciting each post is. He’s being himself yet completely tactical in he’s approach. It’s beautiful to watch. Many people take an ability like that for granted.
If you have any ambitions in the social media world, entrepreneurship world or showbiz, you better start thinking about the content you’re putting out to the world. That will determine your success.
3.Style, Style, Style
For me fashion and appearance is something very important and I do take a great deal of notice how people present themselves via the clothing they choose to wear.
Now Conor has taken the idea of fashion representation to a whole other level. I think that he’s style can be summarised in to two categories. “Movie Super Villain” and “Corporate Punishment” hahaha.
“Movie Super Villain” – these are outfits that are super outrageous, provocative, peacock and even cartoonish at times. Some of them may include (Pictured below)
Wearing these types of outfits shows that he doesn’t care about other people’s opinions, that he has the balls, courage and confidence to wear something like that. Also there is an added bonus (that he’s aware of) these outfits and that style will go viral and people will notice. There is a huge entertainment factor to that type of appearance.
“Corporate Punishment” – These are the super slick 3 piece suits, clean sharp haircut and nice polished shoes. These outfits say “I’m all business, but I can still kick your ass, son.” Some of them may include (pictured below)
Wearing these types of suits show confidence, style and attention to detail. It’s very intimidating to most people when they see a person in a 3 piece suit (especially if it’s tailor-made). Conor always have the haircut, shoes and accessories to compliment the look. He talks a lot about style and he’s suits. And he’s not shy to let you know how much they cost.
A lot of Conor’s critics may say a lot of bad thing about him, but one thing you can’t take away from him… he’s ballsy as fuck!
From the way he speak, to the way he thinks, walks and dresses. I don’t know if it’s all an act or that’s the real him. But to be honest who cares, it’s fun to watch!
He sets trends, goes viral and breaks records. The only way to be like that is to be super ballsy. Very few people in this world will try something that scares them and go for something big.
I think that you need to give it a go, no matter what you want to do in life.
Ok folks we are done for this 3rd edition of “4 Life Lessons I Learned From…”
I hope you enjoyed this post, it was a lot of fun for me to go back and watch some of the old press conferences and crazy Conor moments. I’m looking forward to the Mayweather fight and all the crazy moments that Conor will provide for us the fans in the near future and I will continue to study he’s behaviour and the lessons I can learn from him.
Conor McGregor Swag – Available at:
Amazon (US) – Conor McGregor
Amazon (UK) – Conor McGregor
Some of my favourite Conor McGregor Quotes:
- The thing about the truth is, not a lot of people can handle it.
- My success isn’t a result of arrogance – it’s a result of belief
- I guess I have a little bit of an ego. I’m confidently cocky, you might say.
- I’m just trying to be myself. I’m not trying to be anyone else.
- You might win some, you might lose some. But you go in, you challenge yourself, you become a better man, a better individual, a better fighter.
- Why go through life if you’re not going to challenge yourself?
- I don’t look at a man whose expert in one area as a specialist. I look at him as a rookie in ten other areas.
- I’ll die a crazy old man!
More articles from this series:
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